IAB Europe Launches LEAF: Smart Solutions for Sustainable Digital Advertising

9 months ago

IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, today (April 3rd, 2025) announced the introduction…

DoubleVerify Strengthens Ad Tech Ecosystem, Makes Strategic Investment in FirstPartyCapital to Drive Industry-Wide Innovation

9 months ago

FirstPartyCapital (FPC), an early-stage venture capital firm specialising in ad tech, martech, and digital media, today (April 2nd, 2025) announced…

MarkApp Achieves Official Registration as IAB TCF Vendor

9 months ago

MarkApp (MarkApp Media LTD), an innovative leader in digital advertising technology, proudly announces its official registration as a vendor under…

Seedtag Launches AI Intention Models to Unlock Real-Time User Intent

9 months ago

Seedtag, the global contextual advertising company, has today (April 2nd, 2025) announced the launch of its AI Intention Models, a…

Digest: PayPal to Launch UK Ad Business in July; WARC Downgrades Ad Spend Outlook by $20bn across All Media

9 months ago

Today's digest discuses the launch of PayPal's UK Ad business, WARC's updated ad spend forecast, OpenAI's funding, and removal of…

Nexxen’s Evelina Bucelyte on CTV Challenges, Context and Campaign Optimisation

9 months ago

In this Q&A, we’re joined by Evelina Bucelyte, Account Director at Nexxen, to discuss the challenges encountered by advertisers as…

The Objective Achieves a 400% ROI Thanks to the Opti Digital SaaS Platform

9 months ago

Opti Digital, a leading premium advertising monetisation platform, has formed a strategic partnership with The Objective, Spain's fastest-growing digital newspaper…

VIOOH & MCDecaux, Japan Branch Office of JCDecaux, Launch its Programmatic DOOH Offer in Japan

9 months ago

MCDecaux, Japan branch office of JCDecaux, the number one outdoor advertising company worldwide, announces that MCDecaux is today (April 1st,…

NumberEight Partners with Carbonatix to Elevate Programmatic Audio Advertising with Audience Curation

9 months ago

NumberEight, a global leader in privacy-first, ID-less data solutions, is excited to announce a strategic partnership with Carbonatix, a pioneer…

Chalice AI Launches in EMEA, Led by Managing Director Freddie Turner

9 months ago

Chalice AI, the US-based advertising technology company, today (April 1st, 2025) announces its expansion into the EMEA market, led by…