IAB Europe Releases Annual State of Readiness Report into Sustainability in Digital Advertising

2 years ago

IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, has announced the results of its…

From Clicks to Cart: The Rise of Social Commerce in APAC

2 years ago

We take a look at the transformative impact of social commerce in APAC, exploring the unique conditions fuelling its meteoric…

The Stack: X Attempts to Regain Former Glory; TikTok Announces Disinformation Updates; Video Games Maker Jagex to be Sold for £900m

2 years ago

This week on The Stack: X Attempts to Regain Former Glory; TikTok Announces Disinformation Updates; Video Games Maker Jagex to…

As Cookies Crumble, Lotame Launches New Data Collaboration Solutions to Help Digital Marketers Share, Analyse & Activate Data

2 years ago

Lotame, a technology company that makes customer data smarter, faster, and easier to use for digital marketers, today reinforced its…

MGID Revamps Ad Campaign Planning and Execution with New and Intuitive AI-driven Platform

2 years ago

MGID, the global advertising platform, has launched a new dashboard for MGID Ads, its self-service advertising campaign planning and execution…

Nexxen Enhances TV Intelligence Solution with Premium Streaming Data Through Exclusive Agreement with PeerLogix

2 years ago

Nexxen, a global, unified advertising technology platform with deep expertise in video and connected TV (“CTV”), today (February 15th, 2024)…

Nearly a Third of all Retail Shoppers are Influenced by CTV, DOOH and Mobile, According to New Blis Research

2 years ago

New research from Blis, the integrated ad planning, buying and measurement platform, reveals that CTV, DOOH, and mobile ads significantly…

Amazon Faces Lawsuit Over Prime Video Ad Tier; X to Allow More Control Over Ad Placement; TikTok Moves to Tackle Disinformation

2 years ago

Today on the ExchangeWire digest: Amazon Faces Lawsuit Over Prime Video Ad Tier; X to Allow More Control Over Ad…

DoubleVerify Enhances Proprietary ‘Made for Advertising’ Measurement & Protection Solution with Tiered Brand Suitability Categories

2 years ago

DoubleVerify, a leading software platform for digital media measurement, data and analytics, today (14th February, 2024) announced the launch of…

Yahoo Unveils PurpleLab: Revolutionising Market Research with Rapid, Reliable Insights Powered by Qualtrics®

2 years ago

Yahoo has launched PurpleLab in Australia and Southeast Asia, an innovative solution designed to address the challenges of speed and…