Opti Digital Announces Partnership with Snack Media a Sports Monetisation Partner

2 years ago

Opti Digital, a pioneering ad tech company known for its cutting-edge advertising solutions driven by artificial intelligence, is thrilled to…

Reddit and Google Sign $60m Deal; WPP Sales Slow as Clients Cut Ad Spend; UK AI Funding Halved in 2023

2 years ago

On today’s ExchangeWire digest: Reddit and Google Sign $60m Deal; WPP Sales Slow as Clients Cut Ad Spend; UK AI…

New Research From DoubleVerify & IAB Europe Cites Content Transparency & Quality as Largest Obstacles to CTV Growth

2 years ago

Amid fast-growing interest and investment in Connected TV (CTV) across the UK and Europe, a new report, The Power and…

Exploring the Programmatic Pulse of MENA

2 years ago

Are we witnessing the golden age of programmatic advertising in MENA? Programmatic’s foray into the Middle East and North Africa…

The Stack: Google & OpenAI Introduce New AI Tools; Disney, Fox & Warner Bros Face Streaming Venture Lawsuit; Walmart Acquires TV Giant Vizio

2 years ago

This week on The Stack: Google & OpenAI Introduce New AI Tools; Disney, Fox & Warner Bros Face Streaming Venture…

Basil Chua of Multiverse Partners on Navigating APAC’s Advertising Landscape

2 years ago

The digital advertising landscape in APAC is characterised by rapid growth, technological innovation, and the critical importance of cultural and…

Adelaide Leads Groundbreaking Attention Measurement Study in Amazon Ads DSP

2 years ago

Adelaide, the leader in attention-based media quality measurement, has released a groundbreaking study with consumer health company Haleon and its…

LoopMe Generates Double-Digit Revenue Growth & Expands UK Leadership Team

2 years ago

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, announced significant company growth and…

Opti Digital Barometer: Fluctuations in eCPM Across Western Europe in 2023

2 years ago

At a live event held on the 24th of January 2024, French advertising technology company Opti Digital presented its barometer…

Google Introduces AI Model Gemma; OpenAI Partners with Match Group; FuboTV Files Antitrust Lawsuit Against Disney, Fox & Warner Bros’ Streaming Venture

2 years ago

On today’s ExchangeWire digest: Google Introduces AI Model Gemma; OpenAI Partners with Match Group; FuboTV Files Antitrust Lawsuit Against Disney,…