France Experiences Surge in Travel Demand Ahead of 2024 Summer Olympics

2 years ago

Sojern, the leading digital marketing platform built for travel, shares its latest travel data* ahead of the 2024 Summer Olympics.…

CTV & Retail Media: Examining the Walmart-Vizio Acquisition

2 years ago

CTV and retail media - two of the key pillars for 2024 across the media, marketing, and e-commerce industries. Therefore,…

Nexx360 Platform Offers UK Publishers Ad Revenue User Experience & Sustainability Advantages

2 years ago

French start-up, Nexx360, has launched in the UK to provide publishers with a wide range of benefits. Its server-side approach…

Empresa de tecnología publicitaria de vídeo outstream AdPlayer.Pro refuerza la integración de socios de Prebid

2 years ago

AdPlayer.Pro, un proveedor internacional de soluciones tecnológicas de publicidad outstream, ha introducido mejoras significativas en su plataforma de servidor de…

AdPlayer.Pro Outstream Video Ad Tech Company Strengthens Prebid Partners Integration

2 years ago

AdPlayer.Pro, an international provider of SaaS video advertising tech solutions, has introduced significant upgrades to its video ad server platform.…

64% of AUS Agencies to Increase Podcast Investment; OpenAI Files Motion to Dismiss 4 Claims in NYT Lawsuit; TikTok to Lose More Music

2 years ago

On today’s ExchangeWire digest: 64% of AUS Agencies to Increase Podcast Investment; OpenAI Files Motion to Dismiss 4 Claims in…

IAB Europe Releases First European Retail Media Measurement Standards for Industry Feedback

2 years ago

Today, (February 29th, 2024) IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, published the…

DoubleVerify Launches Pre-Bid ‘Made for Advertising’ (MFA) Tiered Categories for Elevated Brand Suitability

2 years ago

DoubleVerify, a leading software platform for digital media measurement, today (February 28th, 2024) unveiled its latest innovation in brand safety…

Lumen Research is Granted Patent in the EU for Eye-Tracking Data Collection Platform

2 years ago

Today (February 28th, 2024), Lumen Research, the global attention technology company, announced the industry-first patent for an end-to-end eye-tracking data…

Piwik PRO Aims for Even Better Product Development with a New CPO & CTO

2 years ago

Digital analytics and data activation vendor Piwik PRO aims to further enhance its growth trajectory by extending top management for…