Google & TikTok Implement Changes to Comply With Digital Markets Act; Temasek in Discussions to Invest in OpenAI

2 years ago

On today’s ExchangeWire digest: Google & TikTok Implement Changes to Comply With Digital Markets Act; Temasek in Discussions to Invest…

Beintoo Joins Forces with Samba TV to Launch Advanced Targeting Capabilities in Spain & Germany

2 years ago

Beintoo, the data-driven digital advertising company and subsidiary of Mediaset Group (part of the holding company MFE - Media For…

Programmatic DOOH Shakes Off its Nascent Label & Enters the Mainstream

2 years ago

For the second year in a row, JCDecaux, the UK’s leading out-of-home media owner, has released new research into the…

Exploring the Booming Landscape of In-Game Advertising

2 years ago

Hypercasual to hardcore, the gaming market is experiencing explosive growth. We take a look at what this means for in-game…

Nominations Open for Top Agency Stars to Join Yahoo Academy’s 2024 Edition

2 years ago

Nominations are now open for Yahoo Academy 2024, the 13th edition of its immersive talent building programme which helps rising…

EU Fines Apple €1.8bn; Retailers Suffer Longest Dip in Sales Since 2020; UK Gov Partners with Media Smart for Scam Advertising Awareness Campaign

2 years ago

On today’s ExchangeWire news digest: EU Fines Apple €1.8bn; Retailers Suffer Longest Dip in Sales Since 2020; UK Gov Partners…

Advertising in Gaming 2024 – Q&A with WeGame2

2 years ago

In this exclusive Q&A, WeGame2’s Ellie Edwards-Scott, Nina Mackie, and Lisa Menaldo outline the key trends, benefits, and challenges associated…

Nearly 75 Million Americans Are Unwittingly Sharing Their Data Online

2 years ago

Blis, the integrated ad planning, buying, and measurement platform, launched its new study revealing that nearly 75 million Americans are…

Disney’s $8.5bn Merger with Reliance; Google Sued for $2.3bn; Elon Musk Sues OpenAI

2 years ago

On today’s ExchangeWire digest: Disney’s $8.5bn Merger with Reliance; Google Sued for $2.3bn; Elon Musk Sues OpenAI  Disney has announced…

Retail Media Sees Significant Growth; Audio Makes a Splash in AUS Amid Slowed Ad Spend; US Agencies See Falling Revenues

2 years ago

This week on the ExchangeWire Stack: Retail Media Sees Significant Growth; Audio Makes a Splash in AUS Amid Slowed Ad…