Creativity in the Age of Generative AI: How Does Ad Tech Benefit?

2 years ago

Amid the generative AI revolution, how are advertisers using the new tech to enhance creativity? We explore how AI is…

Strengthening Ad Tech Advocacy: TeqBlaze Joins the Prebid Community

2 years ago

TeqBlaze, a leading ad tech provider, is expanding its contribution to developing industry standards by stepping into the Prebid community.…

Azerion Bolsters UK Team with Two New Senior Hires

2 years ago

Azerion, one of Europe’s major digital advertising and entertainment media platforms, has announced a duo of hires; appointing Dean Nagib…

Taptap Launches in Brazil with the Appointment of Andrea Orsolon as VP of Business Development

2 years ago

Taptap Digital, a leading area-based omnichannel marketing platform, helping brands discover who and where their ideal customers are and how…

Roland Smertnig Joins Zeotap as Senior Advisor & Shareholder, Bolstering Zeotap’s Market Strategy in Global Banking Sector

2 years ago

Zeotap, the European enterprise customer data solutions provider, proudly announces the strategic appointment of Roland Smertnig as senior advisor and…

Ad Tech Opti Digital Forecasts +60% Growth in 2024

2 years ago

The French pubtech company Opti Digital has just unveiled its 2023 results, marking an impressive success with a notable 33%…

WPP Partners With Google Cloud; Google Unveils Arm-Based Central Processing Unit; Vevo Introduces Shoppable Ad Formats

2 years ago

On today’s news digest: WPP Partners With Google Cloud; Google Unveils Arm-Based Central Processing Unit; Vevo Introduces Shoppable Ad Formats…

Brand Metrics Fuels Expansion with Four Senior Hires

2 years ago

Global technology company Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced four senior…

Brand Metrics Hires Seasoned Ad Tech Professional as Part of its Expansion Into CTV

2 years ago

Global ad tech firm Brand Metrics, which helps digital publishers prove the value of their online advertising, today (April 9th,…

Brand Metrics Extends Brand Lift Measurement Into CTV with Paramount ANZ

2 years ago

Global technology company Brand Metrics, which works with publishers and broadcasters to demonstrate the effectiveness of digital advertising, is excited…