Digital Video Ad Spend to Grow 16% in 2024; UK Watchdog to Investigate Amazon and Microsoft’s AI Relationships; Meta’s Ad Tracking Under EU Scrutiny

2 years ago

On today’s news digest: Social Video to Grow 16% in 2024; UK Watchdog to Investigate Amazon and Microsoft’s AI Relationships;…

Google Delays Cookie Deprecation for the Third Time; US Senate Shakes up the Social Media World

2 years ago

This week on The Stack: Google Delays Cookie Deprecation for the Third Time; US Senate Shakes up the Social Media…

The MadTech Sketch – The Revolut Ad Model: Everything is NOT an Ad Net

2 years ago

In ExchangeWire's latest MadTech Sketch, following the news that Revolut is planning to monetise its transactional data through advertising, Ciarán…

Google Delays Third Party Cookie Deprecation: Ad Industry Reaction

2 years ago

Following the ongoing speculation over whether Google’s third-party cookie deprecation would go ahead as planned in the final quarter of…

PATTISON Modernises its Out-of-Home Technology Stack with Broadsign

2 years ago

Out-of-home (OOH) ad tech leader Broadsign today (April 25th, 2024) announced that PATTISON Outdoor Advertising, a leading Canadian OOH media…

IPG Mediabrands Partnership with Adelaide Activates New Era in Media Quality Management

2 years ago

IPG Mediabrands, the media holding company within Interpublic Group announced today (April 25th, 2024) a new, global partnership with Adelaide,…

US Senate Passes TikTok Bill; X to Venture Into CTV; UK Ad Spend Increased 6.1% in 2023

2 years ago

On today’s news digest: US Senate Passes TikTok Bill; X to Venture Into CTV; UK Ad Spend Increased 6.1% in…

IAB Europe Releases Final European Retail Media Measurement Standards

2 years ago

Today (April 25th, 2024), IAB Europe has published the final version of the Retail Media Measurement Standards for Europe to…

Permutive & Prohaska Consulting Unite in an Exclusive Partnership to Supercharge Data-Driven Revenue Growth for Publishers

2 years ago

Permutive, the audience platform that helps premium publishers grow data-driven revenues, today (April 24th, 2024) partnered with Prohaska Consulting, the…

Deutsche Telekom’s Alliance with Equativ Strengthens Advertisers’ Ability to Maximise the Addressable Advertising TV Landscape

2 years ago

Deutsche Telekom, majority owner of T-Mobile, unveils its partnership with Equativ to shape the future of targetable TV advertising through…